topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to … and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance … Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or …

Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying … particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing … Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and …

Management, und Direktor des Instituts für Handel & Internationales Marketing (H.I.MA.) der Universität des Saarlandes …, Saarbrücken. Prof. Dr. Bernhard Swoboda ist Inhaber der Professur für Betriebswirtschaftslehre, insbesondere Marketing und Handel … Betriebswirtschaftslehre, insbesondere Marketing, der Universität Siegen. …