//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schultz, Carsten D."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social Media Communication in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
16
Online-Marketing
16
Electronic Commerce
6
Advertising
5
Online retailing
5
Online-Handel
5
Werbung
5
Social Web
4
Social web
4
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Search engine
3
Suchmaschine
3
Werbewirkung
3
Brand management
2
Deutschland
2
Germany
2
Markenführung
2
Market research
2
Marktforschung
2
Print advertising
2
Printwerbung
2
Search engine advertising
2
Advertising effectiveness
1
Advertising planning
1
Aesthetics
1
Anzeigenwerbung
1
Audio aesthetic
1
Bekleidung
1
Beziehungsmarketing
1
Clothing
1
Commitment
1
Confidence
1
Consumer interactions
1
Customer retention
1
Decision
1
Distribution channel
1
Ducoffe’s advertisement value model
1
E-commerce
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
9
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
3
Book section
3
Lehrbuch
3
Graue Literatur
2
Non-commercial literature
2
Textbook
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
8
English
8
Author
All
Schultz, Carsten D.
Sabatini, Fabio
37
Kreutzer, Ralf T.
35
Goldfarb, Avi
31
Sarracino, Francesco
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Budzinski, Oliver
19
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Bigné Alcañiz, J. Enrique
16
Loureiro, Sandra Maria Correia
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Tan, Yong
16
Choi, Yung Kyun
15
Filieri, Raffaele
15
Harrigan, Paul
15
Ko, Eunju
15
Stephen, Andrew T.
15
Ahuja, Vandana
14
more ...
less ...
Institution
All
Springer-Verlag GmbH
2
Published in...
All
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
2
Lehrbuch
2
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
Multichannel-Management
1
Reihe: Marketing, Handel und Management
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
The SAGE handbook of social media marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Suchmaschinenmarketing und Klickbetrug
Olbrich, Rainer
;
Schultz, Carsten D.
-
2008
Persistent link: https://www.econbiz.de/10003833137
Saved in:
2
Suchmaschinenmarketing
Olbrich, Rainer
;
Schultz, Carsten D.
-
2010
Persistent link: https://www.econbiz.de/10009309400
Saved in:
3
Suchmaschinenwerbung : zur ökonomischen Wirkung der Steuerungsinstrumente unter Berücksichtigung einer Werbestrategie in Zeitungen
Schultz, Carsten D.
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009622588
Saved in:
4
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
5
Ranking for the top : a misconception of search engine advertisers
Schultz, Carsten D.
- In:
Co-created effective, agile, and trusted eServices : …
,
(pp. 15-25)
.
2013
Persistent link: https://www.econbiz.de/10010188236
Saved in:
6
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
7
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
8
Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D.
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
Saved in:
9
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
10
Electronic Commerce und Online-Marketing : ein einführendes Lehr- und Übungsbuch
Olbrich, Rainer
;
Schultz, Carsten D.
;
Holsing, Christian
-
2019
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011919335
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->