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Case study: Haver & Boecker - the Chinese bitumen market

Sarstedt, Marko (contributor); Festge, Fabian (contributor); … - 2006

In 2002, CICEM Ltd. 1 , a worldwide recognized chemical producer located in Asia, initiated the development of new kind of plastic foil suitable for packaging bitumen into plastic bags. Bitumen is one of the oldest mineral oil products won during the refining of crude oil. Typical application...

Persistent link: https://www.econbiz.de/10003785772

Analyse der Fanzufriedenheit im Profifußball : Entwicklung und Validierung eines Messinstruments

Sarstedt, Marko; Schwaiger, Manfred; Schwarzer, Philipp - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 7, pp. 334-339

Persistent link: https://www.econbiz.de/10003861297

Treiber der Fußballfanzufriedenheit : eine kausalanalytische Untersuchung

Schwaiger, Manfred; Sarstedt, Marko - In: Ganzheitliche Unternehmensführung in dynamischen …, (pp. 491-514). 2009

Persistent link: https://www.econbiz.de/10003884312

Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity

Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206

Persistent link: https://www.econbiz.de/10003893703

Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations

Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90

Persistent link: https://www.econbiz.de/10003971437

Uncovering and treating unobserved heterogeneity with FIMIX-PLS : which model selection criterion provides an appropiate number of segments?

Sarstedt, Marko; Becker, Jan-Michael; Ringle, Christian M. - In: Schmalenbach business review : sbr 63 (2011) 1, pp. 34-62

Persistent link: https://www.econbiz.de/10008807375

Mediaselektion

Schwaiger, Manfred; Sarstedt, Marko - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 36 (2007) 7, pp. 924-929

Persistent link: https://www.econbiz.de/10003494855

Introduction: measurement and research methods in international marketing

Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles Raymond - In: Measurement and research methods in international marketing, (pp. 3-7). 2011

Persistent link: https://www.econbiz.de/10009377935

Corporate branding in a turbulent environment

Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181

Persistent link: https://www.econbiz.de/10009524378

On the value relevance of customer satisfaction : multiple drivers and multiple markets

Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian M. - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-525

Persistent link: https://www.econbiz.de/10009566399