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~person:"Seidenfuss, Kai-Uwe"
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Seidenfuss, Kai-Uwe
Melewar, T.C.
62
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
2
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
Saved in:
3
Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
Saved in:
4
Regional and country ethnocentrism: broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10010093184
Saved in:
5
Assembly and component origin effects: an ASEAN consumer perspective
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 488-499
Persistent link: https://www.econbiz.de/10008705094
Saved in:
6
"Made in ..."-Effects : managing the consequences
Seidenfuss, Kai-Uwe
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 213-232)
.
2007
Persistent link: https://www.econbiz.de/10003578442
Saved in:
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