painful phenomenon. Our central premise is that people use subjective experiences of difficulty while making a decision as a …. Consequently, if a decision feels unexpectedly difficult, due to even incidental reasons, people may draw the reverse inference … to get caught-up in unimportant decisions, but also to voluntarily seek more options, which can increase decision …

judgment and choice, including consumer decision making. Building on recent advances in epigenetics, we hypothesize that people … discounting, highlighting, variety) as well as judgment heuristics (availability, representativeness, anchoring) do not appear to … future research regarding the role of genetics in decision making …