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Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix; Lee, Michael SW.; Putra, Pragea Geldoffy - In: Journal of retailing and consumer services 58 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
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Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
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Slogans With Negations’ Effect on Sustainable Luxury Brand
Septianto, Felix; Kemper, Joya; Northey, Gavin - 2022
negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2 … 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication …
Persistent link: https://www.econbiz.de/10013293210
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
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Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix; Kwon, Junbum - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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Action speaks louder than words : the effect of personal attitudes and family norms on adolescents' pro-environmental behaviour
Grønhøj, Alice; Thøgersen, John - In: Journal of economic psychology : research in economic … 33 (2012) 1, pp. 292-302
Persistent link: https://www.econbiz.de/10011591728
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Slogans with negations' effect on sustainable luxury brand
Septianto, Felix; Kemper, Joya; Northey, Gavin - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
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Following Family or Friends. Social Norms in Adolescent Healthy Eating
Pedersen, Susanne - 2015
It is commonly believed that during adolescence children become increasingly influenced by peers at the expense of parents. To test the strength of this tendency with regards to healthy eating (fruit and vegetable intake), a survey was completed by 757 adolescent-parent dyads. Our theoretical...
Persistent link: https://www.econbiz.de/10013024266