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~person:"Septianto, Felix"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Advertising
26
Werbung
26
Consumer behaviour
19
Werbewirkung
17
Emotion
10
Luxury goods
7
Luxusgüter
7
Brand management
6
Markenführung
6
Construal level
4
Psychology of advertising
4
Werbepsychologie
4
Cognition
3
Kognition
3
Social Web
3
Social web
3
advertising
3
Art infusion
2
Brand
2
Internet marketing
2
Luxury
2
Markenartikel
2
Mixed emotions
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Prosocial
2
Sustainability
2
Arts
1
Awe
1
Banana
1
Banane
1
Bio-Lebensmittel
1
Brand attitudes
1
Brand image
1
Brand positioning
1
Certainty
1
Charitable organization
1
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Undetermined
20
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20
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3
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Article in journal
20
Aufsatz in Zeitschrift
20
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English
23
Author
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Septianto, Felix
Eisend, Martin
26
Pelsmacker, Patrick de
22
Gierl, Heribert
18
Rosengren, Sara
18
Taylor, Charles Raymond
18
Yoon, Sukki
17
Dahlén, Micael
16
Diehl, Sandra
16
Kaiser, Harry M.
15
Yoon, Hye Jin
15
Stafford, Marla Royne
14
Dens, Nathalie
13
Terlutter, Ralf
13
Wilbur, Kenneth C.
13
Sahni, Navdeep S.
12
Chan, Kara
11
Evans, Nathaniel J.
11
Ford, John B.
11
Hudders, Liselot
11
Jerath, Kinshuk
11
Rozendaal, Esther
11
Torres, Ivonne M.
11
Wilson, Christopher
11
Wilson, Rick T.
11
Wu, Linwan
11
Campbell, Colin L.
10
Choi, Yung Kyun
10
Dave, Dhaval
10
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Malik, Garima
10
Mueller, Barbara
10
Okazaki, Shintaro
10
Reijmersdal, Eva A. van
10
Saffer, Henry
10
Sayedi, Amin
10
Buijzen, Moniek
9
Chang, Chingching
9
Huh, Jisu
9
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Journal of retailing and consumer services
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of advertising
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
23
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
9
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
10
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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