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The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya; Septianto, Felix - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
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The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya; Septianto, Felix; Nasution, Reza Ashari - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495