Narrow search
Showing 1 - 10 of 68
Cover Image
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco; Jalali, Marjan S.; Septianto, Felix; … - In: Business ethics, the environment & responsibility 33 (2024) 3, pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Cover Image
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum; Chan, Ka Wing; Gu, William; Septianto, Felix - In: Industrial marketing management : the international … 104 (2022), pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Cover Image
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Cover Image
The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin
Septianto, Felix; Chiew, Tung Moi; Thai, Nguyen T. - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132220
Cover Image
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Cover Image
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Cover Image
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix; Northey, Gavin; Dolan, Rebecca - In: Journal of business research : JBR 99 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Cover Image
The role of imagery in promoting organic food
Septianto, Felix; Kemper, Joya; Paramita, Widya - In: Journal of business research : JBR 101 (2019), pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Cover Image
"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
Cover Image
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876