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Septianto, Felix
Asongu, Simplice
77
Kaiser, Harry M.
67
Eisend, Martin
49
Haucap, Justus
41
Kind, Hans Jarle
41
Taylor, Charles Raymond
40
Anderson, Simon P.
39
Pelsmacker, Patrick de
37
Okazaki, Shintaro
34
Gerpott, Torsten J.
30
Gierl, Heribert
30
Kruse, Jörn
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
29
Mueller, Barbara
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Saffer, Henry
27
Whalley, Jason
27
Dahlén, Micael
26
Grzybowski, Lukasz
26
Ivaldi, Marc
26
Markendahl, Jan
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Dewenter, Ralf
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Hundhausen, Carl
25
Pepels, Werner
25
Sørgard, Lars
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Valletti, Tommaso M.
25
Zaccour, Georges
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Bohlin, Erik
24
Bruhn, Manfred
24
Chan, Kara
24
Diehl, Sandra
24
Ghose, Anindya
24
Heimeshoff, Ulrich
24
Sethi, Suresh
24
Sutherland, Ewan
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Journal of retailing and consumer services
6
Journal of advertising
5
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Asia Pacific journal of marketing and logistics
1
International marketing review
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Journal of advertising research
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Journal of business ethics : JBE
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
30
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1
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
2
The interactive effects of moral identity and humor on
advertising
evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
5
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
The benefits and pitfalls of humblebragging in social media
advertising
: the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
The effectiveness of
advertising
images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
10
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
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