//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Septianto, Felix"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How do consumers respond to st...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
25
Werbewirkung
25
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
17
Werbung
16
Emotion
15
Brand management
6
Markenführung
6
Luxury goods
5
Luxusgüter
5
Cognition
4
Kognition
4
Psychology of advertising
4
Werbepsychologie
4
Construal level
3
Internet marketing
3
Mixed emotions
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Prosocial
3
Satisfaction
3
Zufriedenheit
3
advertising
3
Awe
2
Brand
2
Brand image
2
Cognitive flexibility
2
Experiment
2
Happiness
2
Hope
2
Kreislaufwirtschaft
2
Luxury
2
Markenartikel
2
Markenimage
2
Message framing
2
Netherlands
2
Niederlande
2
Prospect Theory
2
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
21
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Language
All
English
25
Author
All
Septianto, Felix
Pelsmacker, Patrick de
63
Gierl, Heribert
56
Frey, Bruno S.
45
Esch, Franz-Rudolf
44
Boje, David M.
38
Bauer, Hans H.
36
Eisend, Martin
35
Dens, Nathalie
33
Diehl, Sandra
31
Wilbur, Kenneth C.
27
Bellman, Steven
25
Terlutter, Ralf
25
Reijmersdal, Eva A. van
24
Taylor, Charles Raymond
24
Kirchler, Erich
23
Kaiser, Harry M.
22
Huber, Frank
21
Nilssen, Tore
21
Yoon, Hye Jin
21
Chang, Chingching
20
Pauwels, Koen
20
Sørgard, Lars
20
Varan, Duane
20
Gröppel-Klein, Andrea
19
Mueller, Barbara
19
Nufer, Gerd
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Chan, Kara
18
Dahlén, Micael
18
Hudders, Liselot
18
Kind, Hans Jarle
18
Yoon, Sukki
18
Geuens, Maggie
17
Matthes, Jörg
17
Muehling, Darrel D.
17
Mullainathan, Sendhil
17
Phau, Ian
17
Romaniuk, Jenni
17
more ...
less ...
Published in...
All
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
3
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
4
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix
;
Northey, Gavin
;
Dolan, Rebecca
- In:
Journal of business research : JBR
99
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Saved in:
6
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
7
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
8
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
9
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
10
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->