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~person:"Septianto, Felix"
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Factors affecting advertising...
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Consumer behaviour
66
Konsumentenverhalten
66
Emotion
31
Advertising
28
Advertising effects
25
Werbewirkung
25
Werbung
25
Luxury goods
15
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Art infusion
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75
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Septianto, Felix
Zenou, Yves
211
Bauer, Hans H.
123
Han, Heesup
121
Belk, Russell W.
120
Gierl, Heribert
119
Huber, Frank
110
Pelsmacker, Patrick de
110
Grunert, Klaus G.
104
Mattila, Anna S.
101
Phau, Ian
98
Kaiser, Harry M.
97
Dwivedi, Yogesh Kumar
95
Wiedmann, Klaus-Peter
93
Jackson, Matthew O.
92
Sarstedt, Marko
90
Herrmann, Andreas
89
Ringle, Christian M.
89
Eisend, Martin
88
Patacchini, Eleonora
88
Lusk, Jayson L.
86
Sheth, Jagdish N.
82
Grewal, Dhruv
78
Usman, Osly
78
Anderson, Simon P.
76
Chintagunta, Pradeep K.
76
Loureiro, Sandra Maria Correia
76
Foxall, Gordon R.
74
Agarwal, Sumit
73
Khare, Arpita
71
Walsh, Gianfranco
71
Bagozzi, Richard P.
70
Goyal, Sanjeev
69
Skiera, Bernd
69
Wansink, Brian
69
Bruhn, Manfred
68
Paul, Justin
68
Sutter, Matthias
68
Nayga, Rodolfo M.
66
Verhoef, Peter C.
66
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Journal of retailing and consumer services
18
Journal of business research : JBR
11
Journal of advertising
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
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ECONIS (ZBW)
75
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1
The benefits and pitfalls of humblebragging in social media
advertising
: the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
2
Leveraging social media
advertising
to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
4
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
5
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
6
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
7
Advertising
meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
8
Relationship (breakup) reminders drive online
advertising
effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
9
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
10
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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