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The role of cultural congruence in the art infusion effect
Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
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What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
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Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Religious but not ethical : the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments
Arli, Denni; Septianto, Felix; Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JBE 171 (2021) 2, pp. 295-316
Persistent link: https://www.econbiz.de/10012546738
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The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun; Park, Jooyoung; Septianto, Felix - In: Psychology & marketing 39 (2022) 8, pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
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Slogans With Negations’ Effect on Sustainable Luxury Brand
Septianto, Felix; Kemper, Joya; Northey, Gavin - 2022
) among consumers with high levels of skepticism. Notably, this effect is driven by an increased cognitive flexibility (Study …
Persistent link: https://www.econbiz.de/10013293210