Purpose: The purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation involved in this process. Design/methodology/approach: Respondents were randomly exposed to one of the six types of social...

Purpose: This paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication. Design/methodology/approach: An online survey was conducted to collect data from 614 adult Chinese tourists, who have...