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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene; Sharma, Piyush; Kingshott, Russel PJ; … - In: The journal of product & brand management 31 (2022) 6, pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela; Gountas, John; Gountas, Sandra; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni; Gupta, Narain; Sardana, Deepak; Sharma, Piyush - In: International marketing review 40 (2023) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
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The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.; Sharma, Piyush; Chung, Henry F. L. - In: Industrial marketing management : the international … 72 (2018), pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush - In: The journal of services marketing 26 (2012) 5, pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
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Self-service technology in supermarkets : do frontline staff still matter?
Sharma, Piyush; Ueno, Akiko; Kingshott, Russel - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012433423
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When in Rome! : complaint contagion effect in multi-actor service ecosystems
Chen, Ke; Chen, Jianxun; Zhan, Wu; Sharma, Piyush - In: Journal of business research : JBR 121 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012417383