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~person:"Sheth, Jagdish N."
~subject:"Germany"
~subject:"Theorie"
~subject:"Werbung"
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Consumer behaviour
74
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Sheth, Jagdish N.
Huber, Frank
60
Bauer, Hans H.
57
Gierl, Heribert
40
Wiedmann, Klaus-Peter
32
Anderson, Simon P.
29
Spiller, Achim
29
Gröppel-Klein, Andrea
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27
Gerpott, Torsten J.
26
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25
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Janssen, Maarten C. W.
25
Mullainathan, Sendhil
25
Kerschbamer, Rudolf
23
Peitz, Martin
23
Swoboda, Bernhard
23
Diehl, Sandra
22
Hildebrandt, Lutz
22
Inderst, Roman
22
Diller, Hermann
21
Riphahn, Regina T.
21
Eisend, Martin
20
Esch, Franz-Rudolf
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Helm, Roland
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Scherhorn, Gerhard
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Siedler, Thomas
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Sutter, Matthias
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Fishman, Arthur
19
Postlewaite, Andrew
19
Roosen, Jutta
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Septianto, Felix
19
Blundell, Richard W.
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Moraga-González, José Luis
18
Weinberg, Peter
18
Decker, Reinhold
17
Falk, Armin
17
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Legends in consumer behavior
16
Legends in marketing
2
The Wiley marketing series
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ECONIS (ZBW)
20
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1
The theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
-
1969
Persistent link: https://www.econbiz.de/10000054359
Saved in:
2
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
Saved in:
3
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
4
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
5
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
6
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
7
The early years: attitudes,
brand
loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
8
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
9
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
10
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
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