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Revitalizing relationship marketing

Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10

Persistent link: https://www.econbiz.de/10011615581

Handbook of relationship marketing

Sheth, Jagdish N. (ed.) - 2000

Persistent link: https://www.econbiz.de/10001421986

Relationship marketing in consumer markets : antecedents and consequences

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000

Persistent link: https://www.econbiz.de/10001559315

Implications of the revised definition of marketing : from exchange to value creation

Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307

Persistent link: https://www.econbiz.de/10003673040

Handbook of relationship marketing

Sheth, Jagdish N. (contributor); … - 2000 - Online-Ausg.

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing

Persistent link: https://www.econbiz.de/10013207905

Does relationship marketing matter in online retailing? : a meta-analytic approach

Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217

Persistent link: https://www.econbiz.de/10011453218

Relationship marketing

Sheth, Jagdish N. - 2010

Persistent link: https://www.econbiz.de/10003969801

Relationship marketing

Grönroos, Christian - 2013

Persistent link: https://www.econbiz.de/10010235081

The evolution of relationship marketing

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 119-145). 2000

Persistent link: https://www.econbiz.de/10001559308

The 4A's of marketing : creating value for customers, company and society

Sheth, Jagdish N.; Sisodia, Rajendra - 2012

Persistent link: https://www.econbiz.de/10009502564