Sheth, Jagdish N.; Sharma, Arun - In: International Marketing Review 22 (2005) 6, pp. 611-622
Purpose – E‐marketing is growing at a dramatic pace and is significantly impacting customer and business market … behaviors. As a result, most firms have started developing e‐marketing strategies for the web. However, the evolution and … strategic direction of e‐marketing strategies in international environments has not been discussed and is the focus of this …
