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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000
Persistent link: https://www.econbiz.de/10001559315
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Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N. - In: Journal of business research : JBR 117 (2020), pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
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The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
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Designing an empathetic user-centric customer support organisation : practitioners' perspectives
Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: European journal of marketing 58 (2024) 4, pp. 845-868
Persistent link: https://www.econbiz.de/10015047345
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Firms of endearment : how world-class companies profit from passion and purpose
Sisodia, Rajendra; Wolfe, David B.; Sheth, Jagdish N. - 2007
Persistent link: https://www.econbiz.de/10003335409
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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The sustainability edge : how to drive top-line
Apte, Suhas; Sheth, Jagdish N. - 2016
"Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and...
Persistent link: https://www.econbiz.de/10011540410