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~person:"Sheth, Jagdish N."
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ECONIS (ZBW)
51
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1
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
Saved in:
2
Marketing theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Saved in:
3
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
4
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
5
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
6
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
7
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
8
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
9
Internal marketing, research approach, and other works
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235078
Saved in:
10
Marketing theory
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235080
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