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Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420
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Retailing: store and customer level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204936
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Retailing: market and firm level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204939
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Marketing of services : retailing and health care
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299913
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Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N. - In: Journal of strategic marketing 29 (2021) 7, pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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Legends in consumer behavior: James R. Bettman
Bettman, James R. - 2016
Persistent link: https://www.econbiz.de/10011413962
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Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob - 2015
Persistent link: https://www.econbiz.de/10011413983