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Serving the invisible poor : segmenting the market
Pels, Jaqueline; Sheth, Jagdish N. - In: Journal of global marketing 34 (2021) 4, pp. 270-281
Persistent link: https://www.econbiz.de/10012650598
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Historical and cultural approaches to consumption
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383792
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Materialism and consumer culture : questioning what matters in life
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383817
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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Globalism and consumption
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383781
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The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: Best practices in international marketing, (pp. 3-15). 2002
Persistent link: https://www.econbiz.de/10001680872
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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359