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Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

Business of business is more than business : managing during the Covid crisis

Sheth, Jagdish N. - In: Industrial marketing management : the international … 88 (2020), pp. 261-264

Persistent link: https://www.econbiz.de/10012285363

Impact of Covid-19 on consumer behavior : will the old habits return or die?

Sheth, Jagdish N. - In: Journal of business research : JBR 117 (2020), pp. 280-283

Persistent link: https://www.econbiz.de/10012286029

The sustainability edge : how to drive top-line

Apte, Suhas; Sheth, Jagdish N. - 2016

"Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and...