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~person:"Sheth, Jagdish N."
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Consumer behaviour
74
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74
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46
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Sheth, Jagdish N.
Bruhn, Manfred
282
Hassan, M. Kabir
277
Meffert, Heribert
273
Kotler, Philip
264
Pepels, Werner
167
Homburg, Christian
158
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153
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151
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137
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125
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119
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118
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111
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104
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103
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99
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96
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94
Irwin, Scott H.
94
Tomczak, Torsten
92
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90
Phau, Ian
87
Belz, Christian
85
Kirchgeorg, Manfred
83
Kumar, V.
82
Bagozzi, Richard P.
81
Backhaus, Klaus
80
Rajagopal
80
Dwivedi, Yogesh Kumar
79
Diller, Hermann
78
Usman, Osly
76
Esch, Franz-Rudolf
74
Verhoef, Peter C.
74
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73
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72
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72
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Legends in consumer behavior
42
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33
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6
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3
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3
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3
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
129
USB Cologne (EcoSocSci)
9
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1
Relationship
marketing
in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
2
Legends in
marketing
: Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
3
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
5
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Global
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
7
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
8
How digital technologies are enabling consumers and transforming the practice of
marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
9
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
10
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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