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Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

The sustainability edge : how to drive top-line

Apte, Suhas; Sheth, Jagdish N. - 2016

"Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co … embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT … sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The …

Persistent link: https://www.econbiz.de/10011540410

Mindful consumption : a customer-centric approach to sustainability

Sheth, Jagdish N.; Sethia, Nirmal K.; Srinivas, Shanthi - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 21-39

Persistent link: https://www.econbiz.de/10008909612

Organizational buying behavior

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010337123

Why integrating purchasing with marketing is both inevitable and beneficial

Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871

Persistent link: https://www.econbiz.de/10003924770

Strategic marketing management in Asia : case studies and lessons across industries

Andaleeb, Syed Saad (ed.); Ḥasan, Khālid (ed.); … - 2016

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help...