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Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage

Sheth, Jagdish N. (ed.); Jain, Varsha (ed.); … - 2024

Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...

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Relationship marketing

Sheth, Jagdish N. - 2010

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Implications of the revised definition of marketing : from exchange to value creation

Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307

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Relationship management

Sheth, Jagdish N.; Sharma, Arun - In: Handbook of global supply chain management, (pp. 361-371). 2007

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The 4A's of marketing : creating value for customers, company and society

Sheth, Jagdish N.; Sisodia, Rajendra - 2012

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The price-quality-value relationship

Monroe, Kent B. - 2011

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Legends in marketing: V. Kumar

Kumar, V. - 2012

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Customer relationship management

Kumar, V. - 2012

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Business-to-business

Kumar, V. - 2012

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Marketing strategy: customer

Kumar, V. - 2012

Persistent link: https://www.econbiz.de/10010204930

A service of the