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Consumer ethnocentrism : construction and validation of the CETSCALE
Shimp, Terence A. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10001029634
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Brand origin recognition accuracy: its antecedents and consumers#8217 cognitive limitations
Samiee, Saeed; Shimp, Terence A.; Sharma, Subhash - In: Journal of international business studies : JIBS ; a … 36 (2005) 4, pp. 379-397
Persistent link: https://www.econbiz.de/10005880732
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Consumer Ethnocentrism: A Test of Antecedents and Moderators
Sharma, Subhash; Shimp, Terence A.; Shin, Jeongshin - In: Journal of the Academy of Marketing Science 23 (1995) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10006154906