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The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil - In: Journal of marketing 51 (1987) 4, pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
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The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
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Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil - In: Journal of marketing 53 (1989) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10001069409