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Siamagka, Nikoletta-Theofania
Eisend, Martin
200
Christodoulides, George
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Michaelidou, Nina
21
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Veloutsou, Cleopatra
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A multi-stakeholder view of social media as a supporting tool in higher education : an educator-student perspective
Stathopoulou, Anastasia
;
Siamagka, Nikoletta-Theofania
; …
- In:
European management journal
37
(
2019
)
4
,
pp. 421-431
Persistent link: https://www.econbiz.de/10012063224
Saved in:
2
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
3
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
4
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
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