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The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
Ruiz, Salvador; Sicilia, Maria - In: Journal of Business Research 57 (2004) 6, pp. 657-664
Persistent link: https://www.econbiz.de/10005474128
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The effect of web-based information availability on consumers' processing and attitudes
Sicilia, Maria; Ruiz de Maya, Salvador - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003958498
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The effects of the amount of information on cognitive responses in online purchasing tasks
Sicilia, Maria; Ruiz de Maya, Salvador - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 183-191
Persistent link: https://www.econbiz.de/10008933149
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Attitude formation online: How the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand
Sicilia, Maria; Ruiz, Salvador; Reynolds, Nina - In: International journal of market research : JMRS ; the … 48 (2006) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10006691004
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EFFECTS OF INTERACTIVITY IN A WEB SITE
Sicilia, Maria; Ruiz, Salvador; Munuera, Jose L. - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 31-46
Persistent link: https://www.econbiz.de/10008116214
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The effects of the amount of information on cognitive responses in online purchasing tasks
Sicilia, Maria; Ruiz, Salvador - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 183-191
Persistent link: https://www.econbiz.de/10009897887