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~person:"Siew Meng Leong"
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Siew Meng Leong
Ang, Swee Hoon
40
Lee, Yih Hwai
31
Leong, Siew Meng
29
Cote, Joseph A.
13
Lim, Elison Ai Ching
8
Qiu, Cheng
8
Agarwal, Sumit
7
Henderson, Pamela W.
6
Hoon Ang, Swee
6
Kum, Doreen
6
Meng Leong, Siew
6
Jung, Kwon
5
Tan, Chin Tiong
5
Cole, Catherine A.
4
Pornpitakpan, Chanthika
4
Ramaseshan, B.
4
Singh, Kulwant
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Smidts, Ale
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Bluemelhuber, Christian
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Bottomley, Paul A.
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Doyle, John R.
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Fedorikhin, Alexander
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Kau, Ah Keng
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Lans, Ralf van der
3
Schmitt, Bernd H.
3
Sing, Tien-foo
3
Tan, Soo Jiuan
3
Tiong Tan, Chin
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Wang, Yonglin
3
Ang, Siah Hwee
2
Bergkvist, Lars
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Cote, Jane
2
Cote, Joseph A
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Deng, Yongheng
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Keh, Hean Tat
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Kümmel, Doreen
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Mason, Charlotte
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Best practices in international marketing
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ERIM report series research in management
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ECONIS (ZBW)
9
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1
The ad creativity cube: conceptualization and initial validation
Ang, Swee Hoon
;
Lee, Yih Hwai
;
Siew Meng Leong
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 220-232
Persistent link: https://www.econbiz.de/10003507897
Saved in:
2
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
Saved in:
3
The effects of superstition on choice and latency
Ang, Swee Hoon
;
Lai, Wai Kit
;
Siew Meng Leong
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1074-1083
Persistent link: https://www.econbiz.de/10010465126
Saved in:
4
The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon
;
Siew Meng Leong
;
Kotler, Philip
- In:
Best practices in international marketing
,
(pp. 40-60)
.
2002
Persistent link: https://www.econbiz.de/10001680880
Saved in:
5
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Saved in:
6
Cross-national logo evaluation analysis : an individual-level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 968-985
Persistent link: https://www.econbiz.de/10003900019
Saved in:
7
Cross-national logo evaluation analysis: an individual level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
-
2008
Persistent link: https://www.econbiz.de/10008649049
Saved in:
8
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
9
Assessing the influence of Journal of consumer research : a citation analysis
Cote, Joseph A.
- In:
Journal of consumer research : JCR ; an …
18
(
1991
)
3
,
pp. 402-410
Persistent link: https://www.econbiz.de/10001118937
Saved in:
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