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Pfaff, Donovan; Skiera, Bernd; Wrobel, Michael; … - In: Die Bank (2004) 1, pp. 62-65

Persistent link: https://www.econbiz.de/10001860363

Gerstmeier, Eva; Skiera, Bernd; Stepanchuk, Tanja; … - In: Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht (2008) 3, pp. 138-142

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Wiesel, Thorsten; Skiera, Bernd - In: Handbook of research on customer equity in marketing, (pp. 466-482). 2015

Persistent link: https://www.econbiz.de/10010483413

Berger, Sven C.; Gensler, Sonja; Skiera, Bernd; Wiesel, … - In: Strukturwandel der Wertschöpfung im Bankgeschäft, (pp. 65-86). 2009

Persistent link: https://www.econbiz.de/10003903326

Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julian - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10003982244

Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59

Persistent link: https://www.econbiz.de/10003933965

Skiera, Bernd; Bermes, Manuel; Horn, Lutz - In: Value creation and economic sustainability in banking, (pp. 25-66). 2012

Persistent link: https://www.econbiz.de/10009428102

Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julian - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 20-22

Persistent link: https://www.econbiz.de/10008909984

Skiera, Bernd; Bermes, Manuel; Horn, Lutz - In: Journal of marketing 75 (2011) 3, pp. 118-131

Persistent link: https://www.econbiz.de/10009161334

Schmitt, Philipp; Skiera, Bernd; Van Den Bulte, Christophe - In: Journal of marketing 75 (2011) 1, pp. 46-59

Persistent link: https://www.econbiz.de/10008840471