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Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input

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Personalizing 3D virtual fashion stores : an action research approach to modularity development

Wu, Juanjuan; Joo, Bo Ra; Sina, Ahmad Saquib; Song, Sanga; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 342-360

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Celebrity endorsements for luxury brands : followers vs. non-followers on social media

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New fashion marketing & management in a post-pandemic world

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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

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Personalizing 3D virtual fashion stores : an action research approach to modularity development

Wu, Juanjuan; Joo, Bo Ra; Sina, Ahmad Saquib; Song, Sanga; … - In: International Journal of Retail & Distribution Management 50 (2021) 3, pp. 342-360

Purpose: The authors conducted an action research study with the aim of understanding current commercial offerings in modular designs in virtual environments and to explore modularity development based on consumer input for the purpose of personalizing three-dimensional (3D) virtual fashion...

Persistent link: https://www.econbiz.de/10012540330