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Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602

Persistent link: https://www.econbiz.de/10009526586

When consumers and brands talk : storytelling theory and research in psychology and marketing

Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. - In: Psychology & marketing 25 (2008) 2, pp. 97-145

Persistent link: https://www.econbiz.de/10003735801

Entrepreneurial orientation vignettes into open innovation of the internet of things : advancing into the age of service dominant reasoning

Sood, Suresh; Woodside, Arch G. - In: International journal of services technology and … 27 (2021) 4/6, pp. 324-336

Persistent link: https://www.econbiz.de/10012667661

Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary

Woodside, Arch G.; Sood, Suresh - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 98-110

Persistent link: https://www.econbiz.de/10011697743

When consumers and brands talk: Storytelling theory and research in psychology and marketing

Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. - In: Psychology & marketing 25 (2008) 2, pp. 97-145

Persistent link: https://www.econbiz.de/10007899479

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-603

Persistent link: https://www.econbiz.de/10009836202

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of Business Research 65 (2012) 5, pp. 594-602

Jung's (2009) paintings of his dreams to enable conscious interpretation of his conversations within the collective unconscious informs a call for creating visual narrative art to inform meanings of personal and collective unconscious relating to stories consumers tell about buying and using...

Persistent link: https://www.econbiz.de/10010577260