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Monetizing online content: digital paywall design and configuration
Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, … - In: Business & information systems engineering 62 (2020) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Advanced applications of network analysis in marketing science
Kakatkar, Chinmay - 2018 - 1st edition
Persistent link: https://www.econbiz.de/10011796740
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The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela; Spann, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
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Optimal reverse-pricing mechanisms
Spann, Martin; Zeithammer, Robert; Häubl, Gerald - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1058-1070
Persistent link: https://www.econbiz.de/10008821798
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Optimal Reverse-Pricing Mechanisms
Spann, Martin - 2013
Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advance. The seller faces two key decisions in designing such a mechanism: First, he must decide where in the process to collect...
Persistent link: https://www.econbiz.de/10013094893
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Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
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Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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The impact of social media campaigns on the success of new product introductions
Baum, Daniela; Spann, Martin; Füller, Johann; … - In: Journal of retailing and consumer services 50 (2019), pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
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Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169
Persistent link: https://www.econbiz.de/10003936207