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~person:"Sreejesh, S."
~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Brand management
Markenführung
USA
Consumer behaviour
26
Konsumentenverhalten
26
Brand image
14
Markenimage
14
Beziehungsmarketing
13
Relationship marketing
13
Brand
10
Dienstleistungsqualität
10
Markenartikel
10
Service quality
10
Computerspiel
9
Customer satisfaction
9
Internet marketing
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Kundenzufriedenheit
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Online-Marketing
9
Video game
9
Advertising effects
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5
Virales Marketing
5
Advertising
3
Beschwerdemanagement
3
Complaint management
3
Game theory
3
Perception
3
Spieltheorie
3
Wahrnehmung
3
Werbung
3
Advergames
2
Brand hate
2
Brand memory
2
Cognition
2
Emotion
2
Experiment
2
Hotel industry
2
Hotellerie
2
In-game advertising
2
India
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13
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1
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English
14
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Sreejesh, S.
Han, Heesup
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
30
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Jang, Soocheong
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Goldsmith, Ronald E.
15
Ko, Yong Jae
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Kemp, Elyria
13
Park, C. Whan
13
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Journal of business research : JBR
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Consumer brand relationships : meaning, measuring, managing
1
European journal of marketing
1
International journal of emerging markets
1
International journal of hospitality management
1
Journal of Indian business research
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Theoretical economics letters
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
14
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1
Consumers' perceived
brand
aspiration and its impact on intention to pay price premium : moderating role of
brand
jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
2
Validating a scale to measure consumer's luxury
brand
aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Saved in:
3
A new consumer
brand
relationships framework
Sreejesh, S.
;
Roy, Subhadip
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 165-197)
.
2015
Persistent link: https://www.econbiz.de/10011279717
Saved in:
4
Examination of the roles played by
brand
love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
You are so embarrassing, still, I hate you less! : investigating consumers'
brand
embarrassment and
brand
hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
7
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred
brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
8
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Role of word-of-mouth communication in consumer
brand
relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
10
Impact of nature of advergames on
brand
recall and
brand
attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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