//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sreejesh, S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
26
Konsumentenverhalten
26
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Beziehungsmarketing
13
Relationship marketing
13
Brand
10
Dienstleistungsqualität
10
Markenartikel
10
Service quality
10
Computerspiel
9
Customer satisfaction
9
Internet marketing
9
Kundenzufriedenheit
9
Online-Marketing
9
Video game
9
Advertising effects
8
Werbewirkung
8
Viral marketing
5
Virales Marketing
5
Advertising
3
Beschwerdemanagement
3
Complaint management
3
Game theory
3
Perception
3
Spieltheorie
3
Wahrnehmung
3
Werbung
3
Advergames
2
Brand hate
2
Brand memory
2
Cognition
2
Emotion
2
Experiment
2
Hotel industry
2
Hotellerie
2
In-game advertising
2
India
2
more ...
less ...
Online availability
All
Undetermined
22
Free
1
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
1
Book section
1
Language
All
English
27
Author
All
Sreejesh, S.
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
more ...
less ...
Published in...
All
Journal of Indian business research
2
Journal of business research : JBR
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Consumer brand relationships : meaning, measuring, managing
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management research review
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
Theoretical economics letters
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' perceived
brand
aspiration and its impact on intention to pay price premium : moderating role of
brand
jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
2
Validating a scale to measure consumer's luxury
brand
aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Saved in:
3
A new consumer
brand
relationships framework
Sreejesh, S.
;
Roy, Subhadip
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 165-197)
.
2015
Persistent link: https://www.econbiz.de/10011279717
Saved in:
4
Examination of the roles played by
brand
love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
You are so embarrassing, still, I hate you less! : investigating consumers'
brand
embarrassment and
brand
hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
7
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred
brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
8
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Role of word-of-mouth communication in consumer
brand
relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
10
Impact of nature of advergames on
brand
recall and
brand
attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->