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Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
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Effects of opening and closing stores on chain retailer performance
Srinivasan, Raji; Sridhar, Shrihari; Narayanan, Sriram; … - In: Journal of retailing 89 (2013) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10009757409
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Social influence effects in online product ratings
Sridhar, Shrihari; Srinivasan, Raji - In: Journal of marketing 76 (2012) 5, pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
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Dynamic relationships among R&D, advertising, inventory and firm performance
Sridhar, Shrihari; Narayanan, Sriram; Srinivasan, Raji - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10010363999
Cover Image
Effects of opening and closing stores on chain retailer performance
Srinivasan, Raji; Sridhar, Shrihari; Narayanan, Sriram; … - In: Journal of retailing 89 (2013) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10010108286
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Social Influence Effects in Online Product Ratings
Sridhar, Shrihari; Srinivasan, Raji - In: Journal of marketing 76 (2012) 5, pp. 70-89
Persistent link: https://www.econbiz.de/10010018715
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Should Firms Spend More on Research and Development and Advertising During Recessions?
Srinivasan, Raji; Lilien, Gary L; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-66
Persistent link: https://www.econbiz.de/10008999336