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Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
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Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 211-227). 2008
Persistent link: https://www.econbiz.de/10003690705
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Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10008847763
Cover Image
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10008884649