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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Stafford, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.; Stafford, Marla Royne - In: Advertising, promotion, and new media, (pp. 351-365). 2015
Persistent link: https://www.econbiz.de/10011708761
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610