Narrow search
Showing 1 - 4 of 4
Cover Image
Customization : a goldmine or a wasteland?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
Cover Image
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Cover Image
Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10008317783
Cover Image
Customization : a goldmine or a wasteland?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review 2 (2010) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10009893814