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An embodied approach to consumer experiences: the Hollister brandscape

Stevens, Lorna; Maclaran, Pauline; Brown, Stephen - In: European Journal of Marketing 53 (2019) 4, pp. 806-828

Purpose This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways....

Persistent link: https://www.econbiz.de/10012067902

The femme fatale in vogue : femininity ideologies in fin-de-siècle america

Minowa, Yuko; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing 39 (2019) 3, pp. 270-286

Persistent link: https://www.econbiz.de/10012109471

A mixed blessing : market-mediated religious authority in neopaganism

Rinallo, Diego; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 425-442

Persistent link: https://www.econbiz.de/10011623734

Epic aspects of retail encounters: the Iliad of Hollister

Brown, Stephen; Stevens, Lorna; Maclaran, Pauline - In: Journal of retailing 94 (2018) 1, pp. 58-72

Persistent link: https://www.econbiz.de/10011833457

Bollywood cinema's global reach : consuming the "Diasporic consciousness"

Takhar-Lail, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-279

Persistent link: https://www.econbiz.de/10009621046

The carnal feminine : consuming representations of womanhood in a contemporary media text

Stevens, Lorna; Maclaran, Pauline - In: Gender, culture, and consumer behavior, (pp. 63-86). 2012

Persistent link: https://www.econbiz.de/10009544245

The making of mothers

O'Donohoe, Stephanie; Hogg, Margaret; Maclaran, Pauline; … - In: Motherhoods, markets and consumption : the making of …, (pp. 1-13). 2014

Persistent link: https://www.econbiz.de/10010254277

Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing

Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 158-174

Persistent link: https://www.econbiz.de/10009733423

Thinking through theory : materialising the oppositional imagination

Maclaran, Pauline; Stevens, Lorna - In: Critical marketing : issues in contemporary marketing, (pp. 345-361). 2008

Persistent link: https://www.econbiz.de/10003674514

Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery

Stevens, Lorna; Maclaran, Pauline - In: Journal of strategic marketing 15 (2007) 1, pp. 29-39

Persistent link: https://www.econbiz.de/10003437657