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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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Designing new business models : blue sky thinking and testing
Wrigley, Cara; Bucolo, Sam; Straker, Karla - In: Journal of business strategy 37 (2016) 5, pp. 22-31
Persistent link: https://www.econbiz.de/10011618205
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Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne; Wrigley, Cara; Straker, Karla - In: Qualitative market research : an international journal 18 (2015) 2, pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
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Implementing design thinking : understanding organizational conditions
Wrigley, Cara; Nusem, Erez; Straker, Karla - In: California management review 62 (2020) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10012214586