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~person:"Strebinger, Andreas"
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Brand management
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9
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German
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Strebinger, Andreas
Burmann, Christoph
154
Esch, Franz-Rudolf
148
Baumgarth, Carsten
94
Huber, Frank
85
Melewar, T. C.
80
Keller, Kevin Lane
66
Meffert, Heribert
65
Bruhn, Manfred
64
Bauer, Hans H.
63
Wiedmann, Klaus-Peter
54
Loureiro, Sandra Maria Correia
53
Phau, Ian
51
Tomczak, Torsten
51
Ahlert, Dieter
49
De Chernatony, Leslie
49
Foroudi, Pantea
48
Bang, Nguyen
46
Balmer, John M. T.
45
Sattler, Henrik
43
Merrilees, Bill
41
Pitt, Leyland F.
40
Romaniuk, Jenni
40
Dwivedi, Yogesh Kumar
39
Fournier, Susan
39
Ko, Eunju
39
Schmidt, Holger J.
39
Christodoulides, George
38
Herrmann, Andreas
37
Vrontis, Demetris
37
Völckner, Franziska
36
Gupta, Suraksha
35
Kuchler, Theresa
35
Stroebel, Johannes
35
Diamantopoulos, Adamantios
34
Füller, Johann
34
Iglesias, Oriol
34
Veloutsou, Cleopatra
34
Ind, Nicholas
33
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33
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
SpringerLink / Bücher
3
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Springer eBook Collection / Business and Economics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
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1
Handelsforschung
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of global marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktpsychologie
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Schmalenbach business review : sbr
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
5
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1
Sechs Vorurteile im Management von Markenarchitekturen
Strebinger, Andreas
;
Schweiger, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 242-264
Persistent link: https://www.econbiz.de/10003392268
Saved in:
2
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
3
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
4
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
5
When old is gold
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003756054
Saved in:
6
Produkt und
Markenimage
Schweiger, Günter
;
Strebinger, Andreas
-
2007
Persistent link: https://www.econbiz.de/10003427112
Saved in:
7
Marketingcontrolling im Spannungsfeld von Zurechenbarkeit und Relevanz
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 58-59
Persistent link: https://www.econbiz.de/10003502820
Saved in:
8
Der weite Sprung vom psychologischen Markenwert zum Aktienkurs
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 51-52
Persistent link: https://www.econbiz.de/10003719856
Saved in:
9
Imagefeedback- und Imagetransfer-Effekte des Produktportfolios einer Marke
Strebinger, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
3/4
,
pp. 279-300
Persistent link: https://www.econbiz.de/10002122193
Saved in:
10
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
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