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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
2
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
3
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
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