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Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - 1997
Persistent link: https://www.econbiz.de/10004228396
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Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
Cover Image
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing.
Krishnamurthy, Parthasarathy; Sujan, Mita - In: Journal of Consumer Research 26 (1999) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10005834661