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Sujan, Mita
Hyman, Michael R.
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Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
-
1997
Persistent link: https://www.econbiz.de/10004228396
Saved in:
2
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
Saved in:
3
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing.
Krishnamurthy, Parthasarathy
;
Sujan, Mita
- In:
Journal of Consumer Research
26
(
1999
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10005834661
Saved in:
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