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The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele; Swoboda, Bernhard - In: International business review : the official journal of … 32 (2023) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
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Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna - In: Journal of retailing 89 (2013) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
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Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse
Swoboda, Bernhard - In: Handelsforschung 12 (1997), pp. 315-339
Persistent link: https://www.econbiz.de/10001229916
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Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard; Winters, Amelie - In: Journal of business research : JBR 125 (2021), pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
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Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea - In: European retail research 28 (2014) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
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Electronic Commerce im Handel : Anwendungen und Entwicklungsperspektiven
Swoboda, Bernhard; Janz, Markus - In: Roadmap to E-Business : wie Unternehmen das Internet …, (pp. 302-326). 2002
Persistent link: https://www.econbiz.de/10001682817
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Exploring the impact of customer satisfaction on food retailers' evolution : managerial lessons from Austria
Foscht, Thomas; Maloles, Cesar; Schloffer, Judith; … - In: Journal of international food & agribusiness marketing … 21 (2009) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003887213
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: Journal of international marketing 20 (2012) 4, pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216