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~person:"Swoboda, Bernhard"
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Swoboda, Bernhard
Han, Heesup
122
Belk, Russell W.
121
McGee, Robert W.
108
Grunert, Klaus G.
101
Lusk, Jayson L.
98
Mattila, Anna S.
98
Zimmermann, Klaus F.
94
Grewal, Dhruv
92
Woessmann, Ludger
92
Huber, Frank
90
Phau, Ian
87
Wiedmann, Klaus-Peter
86
Bauer, Hans H.
85
Sheth, Jagdish N.
81
Gierl, Heribert
79
Herrmann, Andreas
79
Khare, Arpita
78
Usman, Osly
77
Falk, Armin
76
Wagner, Joachim
76
Smith, James P.
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Bagozzi, Richard P.
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Foxall, Gordon R.
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Dwivedi, Yogesh Kumar
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Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Septianto, Felix
69
Nijkamp, Peter
68
Thurik, Adriaan R.
67
Verhoef, Peter C.
67
Blundell, Richard W.
66
Stavins, Joanna
66
Pies, Ingo
65
Siddiqui, Danish Ahmed
65
Wansink, Brian
65
Agarwal, Sumit
64
Franses, Philip Hans
64
Rudolph, Thomas
64
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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ECONIS (ZBW)
78
USB Cologne (EcoSocSci)
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1
International transfer and perception of retail formats : a
comparison
study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
2
Standardization of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard
;
Elsner, Stefan
- In:
European retail research
25
(
2011
)
2
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
Saved in:
3
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
4
Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse
Swoboda, Bernhard
- In:
Handelsforschung
12
(
1997
),
pp. 315-339
Persistent link: https://www.econbiz.de/10001229916
Saved in:
5
Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
-
1996
Persistent link: https://www.econbiz.de/10000926031
Saved in:
6
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
7
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
8
Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan
;
Sirgy, M. Joseph
;
Foscht, Thomas
; …
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
Saved in:
9
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
10
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
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