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Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse
Swoboda, Bernhard - In: Handelsforschung 12 (1997), pp. 315-339
Persistent link: https://www.econbiz.de/10001229916
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Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard - 1996
Persistent link: https://www.econbiz.de/10000926031
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Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; … - In: Business & society 55 (2016) 4, pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
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A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
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Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan; Sirgy, M. Joseph; Foscht, Thomas; … - In: International journal of retail & distribution management 44 (2016) 2, pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan Cristian - In: Marketing : ZFP ; journal of research and management 39 (2017) 4, pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
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Exploring the impact of customer satisfaction on food retailers' evolution : managerial lessons from Austria
Foscht, Thomas; Maloles, Cesar; Schloffer, Judith; … - In: Journal of international food & agribusiness marketing … 21 (2009) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003887213
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The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: Journal of international marketing 20 (2012) 4, pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard; Weimann, Bettina; Dabija, Dan Cristian - In: International marketing review 31 (2014) 2, pp. 155-180
Persistent link: https://www.econbiz.de/10010345199