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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim (contributor); Swoboda, Bernhard (contributor) - 2004 - 2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
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Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten
Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 21 (1999) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10001457813
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
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Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea - In: European retail research 28 (2014) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
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Internationales Management aus der Perspektive des internationalen Distributionsmanagements
Morschett, Dirk; Swoboda, Bernhard - In: Internationales Management : Forschung, Lehre, Praxis, (pp. 653-679). 2009
Persistent link: https://www.econbiz.de/10003800317
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Exploring how garment firms choose international sourcing- and sales-country markets
Swoboda, Bernhard; Foscht, Thomas; Maloles, Cesar; … - In: Journal of fashion marketing and management 13 (2009) 3, pp. 406-430
Persistent link: https://www.econbiz.de/10003881580